Why the Film Industry Isn't Interested in Surprise Releases
We live in a time when Louis C.K. can surprise the world with a new series he shot in secret, or Beyonce can release an album without advance notice. Just about every art form does its own surprise releases -- except for movies. Why is that? For MEL, I talked to filmmakers, producers and publicists to get some answers. I enjoyed writing this immensely -- hope you enjoy reading it.