There's a film that's coming out in the next few weeks in which the central characters have a conversation about classical music. One guy loves it, the other guy hates it. So to convince his friend that classical is great, he plays him some iconic songs. The joke is that the second guy recognizes all the songs -- but only because they've been used in lots of TV commercials. That's how he can appreciate classical music.
What's funny to me is that another song used on the soundtrack, Ludovico Einaudi's instrumental piano number "Fly," is meant to underscore a dramatic moment. But, of course, I only thought, "Hey, that's the music from the NBA playoffs commercial that was quickly parodied all over the place." I guess we're all uncultured slobs in our own way.