Thursday, February 09, 2023

The Legacy of 'Hare Jordan'


Nike had been enjoying a lot of success with its Michael Jordan/Spike Lee commercials. But for the 1992 Super Bowl, the company decided to mix things up. And then someone had the bright idea of pairing Jordan with Bugs Bunny. For Cracked, I told the history of those icons' first ad, "Hare Jordan." Hope you enjoy.