Thursday, January 02, 2025

How Did 'Longlegs,' 'Anora' and 'Conclave' Become Arthouse Hits?


This was fun: For the Los Angeles Times, I spoke to the marketing teams behind three of this year's indie/arthouse success stories to find out how they did it. We keep hearing that audiences won't go see specialty films in theaters anymore. Here are three examples that contradict that received wisdom. Learn more about the campaigns behind Longlegs, Anora and Conclave here.