Monday, May 28, 2018

Why Did 'Solo' Stall at the Box Office?


Let's acknowledge two things:

1) A movie that makes $103 million over Memorial Day weekend is hardly any sort of disaster.
2) For a Star Wars film, that's a relatively low amount.

For Rolling Stone, I tried to read the tea leaves to figure out why Solo failed to connect with audiences as strongly as one might assume. Hope you enjoy.