Monday, August 03, 2009

who will save nbc? the behind the music guy

Somehow, I had never known this about Jeff Gaspin, the new No. 2 at NBC:
In March 1997, Gaspin wondered, "Whatever happened to Milli Vanilli?" The 1980s pop music duo had been disgraced after it was revealed that they had been lip-syncing songs from their Grammy-winning album. Over lunch one day with producer Gay Rosenthal, Gaspin pitched his idea for a series about the rise and fall of pop idols. Rosenthal had with her a copy of People magazine that featured a story about rapper MC Hammer and how he had squandered $33 million. That also would make a great episode, they thought.

The idea evolved into VH1's breakout hit show "Behind the Music," which launched with episodes on Vanilli and Hammer and ran for nine years.
He also was a big advocate of Queer Eye for the Straight Guy over at Bravo. I don't watch enough TV to have a right to be smug about its limitations, but none of these revelations about him surprise me. In an era when reality television is becoming more and more important for the major networks, this is the sort of guy who acquires the perception of having the Midas touch.