Friday, September 23, 2005

starbucks, now 35 percent less evil

It's easy to lump Starbucks into the same category as Wal-Mart or McDonald's -- evil corporations out to destroy the planet while fattening their wallet.

However, Jesse Kornbluth begs to differ with that assessment. Unlike those other bulky brands, Kornbluth says in Mediabistro, Starbucks is actually rather progressive, both in its handling of employees and its overall agenda. In the process, they have become that rare thing: "a company with soul."